bad & boujee
about us
Bad & Boujee Hair isn’t just hair…
It’s confidence. It’s convenience. It’s main character energy — without the 3-hour appointment.
Born in Perth, Bad & Boujee Hair was created for the girls who want to look put together, feel confident, and still have time to live their lives. Whether you’re a busy mum, working woman, or just someone who loves a quick glow-up… we made this for you.
meet the baddie founder
Hi, I’m Monique — founder of Bad & Boujee Hair.
Bad & Boujee Hair started from a simple idea…
I wanted hair that made me feel confident — without spending hours, hundreds of dollars, or damaging my natural hair.
So I created it.
What started as a small idea quickly grew into a community of women who wanted the same thing — quick, affordable confidence.
I’ve built Bad & Boujee Hair from the ground up — juggling motherhood, life, challenges, and everything in between. No big investors. No fancy start. Just consistency, passion, and a lot of late nights.
Today, Bad & Boujee Hair has grown into:
• A loyal community
• Thousands of happy customers
• Events, pop-ups & retail spaces
• A growing product range
• And we’re only just getting started
My goal has always been simple:
To create hair that does the most… so you don’t have to.
Bad & Boujee Hair isn’t just my business —
It’s my passion, my purpose, and a brand built for women who deserve to feel confident every single day.
Because when your hair is right…
Everything hits different.
spotted in the wild.
our community
Tag us on your Instagram or Facebook posts or stories and you might just get spoiled! We’re picking one lucky baddie every month to win a $100 gift card!